Lovelyz Wow!: The Idol as Product

ATTACHMENT
Written By Asanti Gemeda

Editor’s Note: In her video essay, Asanti Gemeda analyzes the Lovelyz music video “WoW!” (2017) as a meta-commentary on idol commodification. By tracing the music video’s visual slippage between the idol and the paper doll, the girl group member and the K-pop photocard, Gemeda invites us to consider the idol-as-product alongside Lovelyz themselves.

Asanti Gemeda

Asanti Gemeda is a recent graduate from Scripps College who studied Data Science & Media Studies. She has been interested in media analysis since entering online fan spaces as a teen and has been a K-pop fan since 2016.

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